Seasonal Mail Trends-Consumer Publishing

Consumer Catalog

Monthly Percentage of Annual Mail Volume

Activity from 1,824 mailers

Observations

Overall, 2007 volume percentages remained in line with prior years with no significant deviations.
March (8.1%) and December (5.9%) continued to decline for the third year in a row.
In 2007, October continues (13.2% Avg) to represent the highest volume percentage month over the three years.

This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.



	Consumer Catalog Monthly Percentage of Annual Mail Volume Activity from 1,824 mailers Observations Overall, 2007 volume percentages remained in line with prior years with no significant deviations. March (8.1%) and December (5.9%) continued to decline for the third year in a row. In 2007, October continues (13.2% Avg) to represent the highest volume percentage month over the three years. This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.