Seasonal Mail Trends-Consumer Publishing

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Consumer Publishing

Monthly Percentage of Annual Mail Volume

Activity from 891 mailers

Observations

December continues to represent the largest volume percentage month, averaging 14.7% from 2005-2007.
January (17.3%) recorded the largest gain in 2007, increasing 14.6% in volume over 2006.
From 2005-2007, January, June, and December yielded over 40% of the mail volume percentage.

This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.



	ALC Home > Tools > List of Reports > Consumer Publishing Consumer Publishing Monthly Percentage of Annual Mail Volume Activity from 891 mailers Observations December continues to represent the largest volume percentage month, averaging 14.7% from 2005-2007. January (17.3%) recorded the largest gain in 2007, increasing 14.6% in volume over 2006. From 2005-2007, January, June, and December yielded over 40% of the mail volume percentage. This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.
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