Seasonal Mail Trends-Consumer Publishing

Consumer Publishing

Monthly Percentage of Annual Mail Volume

Activity from 891 mailers

Observations

December continues to represent the largest volume percentage month, averaging 14.7% from 2005-2007.
January (17.3%) recorded the largest gain in 2007, increasing 14.6% in volume over 2006.
From 2005-2007, January, June, and December yielded over 40% of the mail volume percentage.

This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.



	Consumer Publishing Monthly Percentage of Annual Mail Volume Activity from 891 mailers Observations December continues to represent the largest volume percentage month, averaging 14.7% from 2005-2007. January (17.3%) recorded the largest gain in 2007, increasing 14.6% in volume over 2006. From 2005-2007, January, June, and December yielded over 40% of the mail volume percentage. This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.