Fundraising
Monthly Percentage of Annual Mail Volume
Activity from 2,390 Mailers
Observations
- Continuing the trend over prior years, September (11.6%), October (13.4%), and November (10.6%) represent the largest volume percentage months in 2010.
- October (13.4%) continued to trend upwards, becoming the largest percentage month in 2010, a shift from November in prior years.
- Overall, 2010 recorded no significant deviations in volume percentage distributions over the months, and remained in line with prior years.
This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.