GLBT
Monthly Percentage of Annual Mail Volume
Observations
- March (22.2%), September (13.5%), October (23.7%), and November (13.4%) yielded the highest volume percentages with 73% of total volume percentage in 2010.
- In 2010, February, April, and May volume percentage continued to drop markedly over prior years.
- GLBT trends continue to fluctuate as more mailers explore marketing opportunities in this emerging category.
This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.