Music/Audio/Video


Monthly Percentage of Annual Mail Volume

 

Activity from 120 mailers

 

Observations

  • Although January continues to trend downward, over the three years it still remains the largest volume percentage month at 14.7% average.
  • October (24.4%) continued to rise and replaced January as the largest mail volume month. The spike in October is attributed to a few mailers who significantly increased volume in October 2007 only.
  • May (8.0%) and July (5.9%) both steadily gained over the prior years.



This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.