Music/Audio/Video
Monthly Percentage of Annual Mail Volume
Observations
- In 2010, November (23.2%) was the highest volume percentage month again after significantly declining in 2009.
- In 2010, January, May, and July all experienced drops in volume percentages after significant gains in 2009. The significant decline in March (1.8%) 2010 is a combination of mailers cutting volume and shifting some volume to February (8.0%).
- August (14.6 Avg.) continues to be a high volume percentage over the three years, and May (13.0 Avg.) has emerged as a high volume month over the past two years.
This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.