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News & Noteworthy

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing has never felt so…

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IAB Data Rock Star Jason Bier Named ALC General Counsel, Chief Privacy Officer

ALC, which offers first-party data solutions, announced that Jason Bier will join the company as general counsel and chief privacy officer. Bier comes to ALC with…

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Active Interest Media (AIM) Expands Relationship with ALC

ALC, a recognized leader in first-party products and services industry, has been selected by Active Interest Media (AIM) to manage three recently acquired titles:…

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