Founded in 1978, ALC has grown to become the industry’s leading privately-held direct and digital data marketing services provider. Headquartered in Princeton, New Jersey—and operating sales, marketing, and account management offices in New York City, Tarrytown, Minneapolis, Dallas, and San Francisco—the company enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.
ALC opens its doors (in the Rappaport basement!) with the launch of Inc. Magazine as its first assignment
1st employee is hired: Kathy Witwer
New ALC logo developed
ALC expands to new Princeton headquarters in converted 18th century farmhouse
ALC debuts industry resource and prospecting tool:
“The Only Mailing List Catalog You Need”
– comprehensive guide to lists and databases
ALC goes to Jamaica to celebrate first $1 million month
Neiman Marcus signs on
ALC acquires Zeller & Letica
Inc.’s 5th birthday party
ALC named to the Inc. 500 list of fastest growing companies in the country for the third year in a row
Bear Creek Corporation new account
15 managers and directors experience team-building, rafting, and rock climbing with Outward Bound
ALC expands ownership, names 4 additional partners: Fran Green, Kathy Witwer, Bob Tomlinson, Pat Stecher
ALC Interactive is launched
ALC West opens
Steve Jones and Susan Rice named as partners
Database Resources division formed
1st Annual For Brokers Only Luncheon says “Thank You” to the entire list brokerage community
Alexis Chung named Young List Leader
1st annual Habitat for Humanity build
ALC doubles space, expands to Longships facility
ALC celebrates 20th anniversary
ALC of New York opens in Manhattan
ALC University expands commitment to employee training
ALC initiates its Charitable Gift Giving Fund
List Management hits sales goal – goes to Jamaica
Donn Rappaport gets DMA List Leader of the Year Award
Continuous Improvement task forces formed
ALC wins Best Exhibition Booth at fall DMA
ALC relocates to Dow Jones complex
3 presidents named: Fran Green, Steve Jones, Susan Rappaport
Wall Street Journal becomes new account
DataQuest research tool launched
David Kosoff named Young List Leader
ALC opens the doors to its Connecticut office
Donn Rappaport awarded the DMCNY Silver Apple
Chris DeMartine named Young List Leader
Dedicated unit formed to service Amex
ALC acquires Max Direct
ALC Southwest opens in Dallas
ALC opens Tarrytown, NY office
Peter DeRosa named partner
ALC embarks on “Employer of Choice” initiative
ALC Milestones division established
ALC debuts E-Bridge interactive products
DMA names Fran Green List Leader of the Year
Donn Rappaport becomes Chairman of the DMA
Data Navigator Campaign Management System launched
ALC acquires MKTG
Hearst Magazines consolidates account at ALC
Tim Hickman named Young List Leader
Susan Rice Rappaport promoted to President
ALC acquires equity stake in Empathy Lab
Robin Smith named Young List Leader
FBO celebrates 15th anniversary
Launch of Footprint D
Launch of Link2Me
Sale of Empathy Lab to EPAM Systems
ALC celebrates 35th anniversary
Britt Vatne named partner
ALC launches Match Partner Network (MPN)
Insight-to-Action (i2A) Strategic Planning platform introduced
Smart Data Solutions Division launches Link2Me data enhancement service, in partnership with LexisNexis
Industry veteran Eric Johnson assumes leadership of ALC’s Marketing and Business Development efforts
Launch of i2A
ALC acquires Gnames
ALC relocates headquarters to 750 College Road
ALC builds Wealth, Influence, Power (WIP), the industry’s first omnichannel network
ALC launches new corporate website
