The new age of multi-channel marketing requires advanced and innovative direct mail list brokerage.
Despite the proliferation of new marketing channels, direct mail continues to be the workhorse of direct marketing, generating response rates and productivity that far surpass other marketing channels. That’s due in large part to the power of Direct Mail to deliver the right message to the right target audience at the right time.
The secret to successful Direct Mail, of course, is the right lists. ALC Direct Mail List Brokerage, with its proprietary suite of advanced analytic, research and modeling tools, coupled with deep expertise in virtually every market sector, enables us to help our clients:
- Uncover fresh sources of productive data
- Improve list performance
- Save money on list acquisition
How We Make the Data Work for You
AUDIENCE IDENTIFICATION AND EXPANSION – Who are your best customers? Your worst? What are the attributes we can identify among overlooked files to identify just those segments that will be most responsive to your offer? What files provide “look-alike” matches to your best customers? These are just a few of the questions our brokers explore to help your business grow.
Our Insight-to-action (i2A) proprietary strategic planning platform deploys in-depth quantitative and qualitative research analysis and profiling of your current customers in order to identify sources for finding more of the same. What’s more, we employ advanced predictive modeling, data enhancement and licensing to improve the performance of even your best data sources in primary, secondary and non-traditional markets.
CAMPAIGN PLANNING – We provide our clients with comprehensive campaign planning that includes your house files and cooperative databases, as well as on-going testing of new data sources, and optimum continuations of those that prove most productive.
Within the ALC i2A platform, we provide both annualized and seasonal planning, plus reactivation strategies targeting dormant customers, and complete P/L projections, specific to your particular metrics. Our standard reporting package includes
- Seasonality Analysis
- Universe Trending Analysis
- Creative and offer tracking
- List Category Analysis
- List Performance Quadrant Analysis
- Advanced Merge-Purge Analysis
- Unique Name Analysis
- List Interaction Analysis
- Brand Affinity Analysis
- …and more
COMPETITIVE INTELLIGENCE – We shine a clear light on your competition, with revealing insights on how and when they conduct their new customer acquisition campaigns, what files they use, creative approaches in testing and rollout, circulation and frequency numbers, and more.
POST CAMPAIGN ANALYSIS – And when your campaign is completed, we conduct a thorough post-mortem to determine what worked, what didn’t, what data sources—and what segments within them—proved most productive, and how to refine list segmentation and usage strategy for continuous improvement.
Your ALC List Broker and his or her team are your marketing partners. Discover the benefits of having one of the industry’s leading data acquisition teams share, as their own, your objectives, opportunities, challenges and vision.
In the modern world, Data drives marketing. But how did this come to be? And is there such a thing as too much data? Check out the ALC infographic on the evolution of data. See where we’ve come, where we are going, and how you can use data to break through the noise in the marketplace by making your communications personal.