ALC may be one of the biggest first-party data companies you have never heard of — but that’s about to change.
Founded in 1978 as American List Counsel, ALC started life as a provider of data services to direct marketers, which back then primarily meant developing customized consumer data files to support postal campaigns.
But CIP acquired the company last year and appointed former Acxiom co-president Rick Erwin as CEO to accelerate a new vision centered on the intersection of identity data and digital marketing.
Allison Schiff, AdExchanger, recently interviewed Erwin about the state of the industry and the vision for ALC. Read the complete article here and find out why you may not know ALC yet. https://adexchanger.com/data-exchanges/meet-alc-the-data-broker-you-probably-didnt-know-existed-yet/Back to Posts
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ALC Recognized As Oracle Data Cloud Premier Partner
Oracle’s Premier Partner Program Recognizes Industry Thought Leaders PRINCETON, NJ – In an effort to make high-quality data more easily accessible and readily available, Oracle has launched the Premier Data Provider Program. As a part of this initiative, Oracle selected ALC as a “Premier Provider”, signifying Oracle’s belief that ALC is one of the industry’s leading data companies. Oracle has described its Premier Providers as organizations which “feature unique, accurate, and relevant data that allows marketers to drive positive business outcomes. These are “top companies who are considered thought leaders in the space and are invested in moving our industry forward with innovative data strategies.” Rick Erwin, CEO ALC, said, “For more than four decades, ALC has been committed to delivering superior data solutions. In today’s complex marketplace, it’s gratifying to be recognized again for our data quality by an organization with the stature of Oracle.”