Rolling Stone Lands At ALC

ALC, a recognized leader in first-party data products and services, has been chosen to represent Rolling Stone Magazine as a new list management client. The Rolling Stone Subscriber File, which has been off the market for eight years, consists of 1.4 million highly engaged, loyal pop culture enthusiasts. Rolling Stone selected ALC to help leverage new revenue sources as it expands to a younger audience.

Founded in 1967, Rolling Stone Magazine ( is a monthly print magazine focused on popular culture. Covering topics as diverse as rock music, movies, books, politics, finance and celebrities, it is an iconic brand whose mission is to tell important stories that illuminate the culture of our time. In 2017, Penske Media Corporation (PMC), a leading digital and print publisher with a portfolio of more than 20 brands, purchased a majority stake in Rolling Stone.

The Rolling Stone file gives marketers fresh data and access to a market segment with a range of interests. The audience is young, with close to 50% between the ages of 18 and 35. The majority are male, single, college educated, employed and residing in a metropolitan area. More than 40% have an income of at least $100,000. Most are at an age where major life changes take place (marriage, children, new home, career). They are prime targets for merchandise, travel, financial services, insurance, non-profit and publishing offers.

“ALC has done a terrific job working with us on another of our brands, The Robb Report,” noted Ellen Fairbanks Dealy, Vice President, Audience Marketing at Penske Media Corporation. “They are the very best at understanding and executing innovative approaches to an audience. We are excited to begin this new and special partnership.”

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