Are you realizing the maximum value from your proprietary data? List enhancement is your best bet for ensuring that you do.
ALC’s data enhancement specialists maintain the most comprehensive portfolio of fresh, accurate, and highly targetable consumer and business information to append to your customer base. Utilizing a combination of proprietary and third-party data, ALC will seize every enhanced segmentation opportunity to drive increased revenue from your first-party data.
What sets ALC list enhancement apart?
1. We capitalize on your existing data set.
We uncover the hidden nuggets of opportunity in your list, analyzing and structuring your data to fulfill unique needs and deliver customized, marketable solutions. Key attributes to leverage include:
Demographic Data – Describes who an individual is, as defined by characteristics like age, income, marital status, number and ages of children, ethnicity, type and value of home, and more.
Psychographic Data – Describes how an individual lives, fleshing out the details of their lifestyle. What are their interests and hobbies? What kind of music do they like? Which books do they read? How do they vote? Where do they go on vacation? ALC is a leader and an early pioneer in the gathering, organization, and interpretation of this type of lifestyle data.
Attitudinal Data – Would you be surprised to learn that, during a recent study, we found that optimists are 56% more likely to make a purchase than pessimists? Or that a person’s attitude about wealth is far more predictive of his or her consumer behavior than is actual wealth? We were too. Leveraging attitudinal data allows you to take advantage of opportunities just like this one—opportunities you had no idea existed.
Transactional Data – Describes how an individual spends his or her money. Hardly anything is more predictive of a person’s future spending patterns than his or her spending history. Transactional data gives us this historical perspective.
Online Behavioral Data – The new frontier in the world of data marketing, digital data gives you real-time information about the online behavior of your customers and prospects. What sites are they visiting, and what pages are they viewing? What does this say about their intent to buy?
2. We supplement your data in order to enhance its value.
By integrating our vast database resources with your unique data, we enable you to gain the most valuable information available about your customers—yielding breakthrough customer intelligence, improved targeting, and most importantly, a higher return on your data.
For more information, contact:
Marketing Communication Specialist