ALC Newborn Network

The #1 Source for New & Expectant Parents

The birth of a child triggers a substantial wave of purchasing – before and after the arrival – that outpaces nearly every other milestone in life. In fact, families outspend childless couples 2-to-1 on a variety of products and services. Be among the first to reach these new and soon-to-be new Moms and Dads—their loyalty will pay dividends for years to come.

ALC’s Newborn Network leverages superior data compilation and aggregation techniques as well as our innovative approach to personal data marketing – capturing more than 80% of all U.S. births.

You can deploy Newborn Network to drive omnichannel marketing campaigns across direct mail, email, digital display, social and addressable TV – and leverage Newborn Network data for Customer Profiling, Modeling and Scoring, Data Enhancement and Licensing.

Channels

Digital

Postal

Mobile

Segments

Reach

53mm

9mm

29mm

13mm

Verticals

Luxury Brands
Financial Services
First-Class Travel
Premium Real Estate
Philanthropy

Segments

Net Worth
Investors
Luxury Travelers
High Donor by Type
Generational & Family Type
Power Spenders
Lifestyle Enthusiasts

ALC: “The Trusted Source for Audience Data for 40+ Years”

Clients