Date: January 7, 2016
PRINCETON, NJ and WASHINGTON, DC — With the 2016 presidential race gaining momentum, ALC, the largest privately held data targeting company, and Aristotle, the leading provider of technology, data and strategy to the political sector, today announced the introduction of the most comprehensive, up-to-date digital audience for the political marketplace.
The audience, ALC Political Precision, leverages Aristotle’s unmatched depth and breadth of voter/donor data and combines it with ALC’s digital audience expertise. The strategic advantages of the Political Precision data include:
1. Its recency, driven by monthly updates;
2. Its scale, which contains more new registrants and more states than any alternative database; and
3. Its selectivity, comprised of an unsurpassed array of voter attributes.
John Aristotle Phillips, Aristotle CEO, stated, “Aristotle’s data has been powering campaigns for decades. Through our partnership with ALC, political candidates and causes can now benefit from superior data targeting in cutting-edge digital campaigns.”
The database offers more than 180 million online IDs and over 500 unique segments, including voters and donors by recent voting history, early voting participation, party affiliation, issues of interest, and an unprecedented selection of demographic and behavioral characteristics. The sheer mass, as well as the granularity of data contained in Political Precision will help campaigns, consultants, and advocacy groups deliver more relevant messages, to more precise targets, through more channels and thereby improve campaign and fundraising results.
Fran Green, ALC President/Smart Data Solutions added, “Aristotle’s data provides an ideal expansion for our digital audiences, which are all based on Real World, Ground Truth data. Political precision will undoubtedly enhance ROI for the billions expected to be spent on digital politicking in 2016.”
Political Precision is available for digital display, mobile, social, video, email and direct mail. The audience can be accessed via Oracle/BlueKai, eXelate and Lotame and can be directly synced with most platforms. In addition, Political Precision can also be used for modeling and analytics. For more information, visit www.alcdigital.com.
ALC is the industry’s leading privately held direct and digital data marketing solutions provider. Founded by Donn Rappaport in 1978 and headquartered in Princeton, NJ, the company operates 7 sales and account management offices in the U.S. ALC enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.
Aristotle is the global leader in providing technology to political campaigns and organizations, offering a seamless solution for campaign software, voter data, PAC and grassroots software and services.
Since 1983, every U.S. president — from Reagan through Obama — have used Aristotle’s solution, in addition to countless senatorial and congressional campaigns, democratic and republican state party initiatives and many of the largest PAC and grassroots organizations.