PRINCETON, NJ – ALC, Inc. (www.alc.com) announced today that it will be partnering with British Heritage Travel magazine, the largest U.S.-produced publication that is geared towards the community of travel enthusiasts with a passion for exploring the rich culture and history of England, Scotland and Wales. British Heritage Travel is published bi-monthly.
The industry-leading data marketing services provider will be working closely with British Heritage Travel in a list management capacity, where they will be maintaining the publication’s list of 20,000 North American subscribers and utilizing their proprietary data management platform to analyze the magazine’s list revenue opportunities and maximize the value of their data.
British Heritage Travel magazine, the self-described “thinking person’s guide to England, Wales and Scotland” features helpful information on what to see and do in Britain, how to get there, where to stay and eat, and how to enjoy museums, shops and activities that even veteran travelers often overlook.
The magazine’s subscribers – a majority of which are over the age of 65 – are highly educated and affluent Anglophiles, expats, historians and culture mavens, all who are passionate about Britain and exploring all of its natural beauty, historic sites, customs and cuisine. As lovers of travel and adventure, they have both the time and means to take long trips and are excellent prospects for historical publications, as well as other travel and cuisine publications.
“We are looking forward to working with ALC team as they open our subscriber data to a whole new audience” said Jack Kliger, CEO / Publisher of British Heritage Travel. “With the roster of specialty titles under their management, we know they have a great understanding of the market for this data”.
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.