Work:Life provides the largest audience accurately linking consumer attributes to business decision makers
PRINCETON, NJ – March 17, 2016 – Business is no longer a nine-to-five job. Today’s marketers need to adapt to reach the ‘always-on’ executive. That’s why ALC is introducing Work:Life, a massive, verified, multichannel database.
Historically, B2B audience data has been one-dimensional, providing access to business people, their titles, functions, and company information only at business addresses. Now ALC has built a superior solution that allows marketers to connect with executives when they leave the office, by linking that critical business information to their home addresses and personal attributes.
ALC Work:Life provides marketers with many strategic advantages and essential data assets:
- A newfound ability to communicate directly to executives while at home, away from the frenetic workplace, bypassing corporate gatekeepers and mailrooms
- Details on the personal characteristics of business professionals, including their consumer and non-work email addresses
- Essential information on the business life of consumers, including job title, SIC and company-size
- The ability to append prospect/customer databases with a myriad of insights, enabling better one-to-one relationships and relevant communications
ALC’s Data Architecture Team engineered Work:Life by leveraging its huge proprietary ALC B2B audience and relationships with several innovative technology partners, including ALC’s exclusive access to the LexisNexis’ linkage process and vast data warehouse. The Work:Life audience has already been well received by the financial services, business services, and publishing verticals.
Fran Green, President, ALC Smart Data Solutions, stated, “In the competitive B2B world, enabling marketers to move from depersonalized communications to more human, relevant messaging will be a quantum leap forward. In fact, the B2B market has been clamoring for a better and more accurate way to reach business people at home. We spent years perfecting this powerful new tool for targeting, profiling, and analytics and we’re excited to bring it to market.”
Work:Life is an omnichannel audience available for direct mail, email, digital display, mobile, social, and video, and can easily be integrated into your existing CRM tool. It’s comprised of over 7 million business decision-makers and 100 selectable attributes, with more than 2.5 million email addresses — all at both consumer and business locations. In addition, Work:Life can also be used for modeling and analytics. For more information, please contact a member of our sales team:
VP, Business Solutions
Sales Account Manager
ALC is the industry’s leading privately held direct and digital data marketing solutions provider. Founded by Donn Rappaport in 1978 and headquartered in Princeton, NJ, the company operates seven sales and account management offices in the U.S. ALC enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.