Transaction spells opportunity for both clients and staff
Noted for its innovative approach in utilizing marketing information to enable its clients to grow, increase market share and improve bottom-line profitability, ALC expects the Gnames acquisition to bolster its existing client base and bring even more depth to an already impressive array of data products and data marketing services. Terms were not disclosed.
Gnames, based in the Dallas/Ft. Worth area city of Grapevine, was founded in 1987 by Holly Hammond, a well-respected industry veteran. Like ALC, Gnames provides its clients specialized data acquisition and management services, database design, modeling and analytics.
“Gnames is an ideal fit for us,” said ALC President and CEO Susan Rice Rappaport. “The Gnames management team brings an exciting combination of talent and experience to the table. What’s more, we believe Gnames’ clients will take full advantage of the additional services we provide, including strategic planning, digital media marketing, and data processing and fulfillment. Plus, Gnames builds upon our presence in the Texas and Southwest markets.”
“We’ve always believed ALC is something of a ground-breaking force in the business” said Ms. Hammond. “They do a great job of staying ahead of the rest of the field. We believe this is the right move, and we couldn’t be happier to plug into their capabilities for the benefit of both our clients and our staff”
All employees of Gnames, including Ms. Hammond, will remain with the combined company. “This represents an excellent opportunity for ALC to add an experienced and deep talent pool,” stated Ms. Rappaport. “And it provides our team with opportunities for growth,” Ms. Hammond added.
“Our clients are regularly confronted by challenges in their efforts to acquire new customers and maximize the value of the ones they have,” Ms. Hammond continued. “With ALC’s added resources, Gnames will continue to provide its clients with the systems, tools and insights they need to adjust to rapidly changing consumer behavior, as well as to take advantage of emerging new marketing channels—both off-line and digital.”
The companies have done business with each other for years, so the transition is expected to proceed seamlessly. “Culturally, our companies are quite similar,” noted Ms. Rappaport. “We share a laser-like focus on excellent customer service.”
Founded in 1978, ALC has grown to become the leader in the field of data-driven marketing. Headquartered in Princeton, NJ, the company employs some 200 data marketing professionals in eight locations around the country. It provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.