PRINCETON, NJ – ALC, Inc. (www.alc.com) has brought Danielle Macchia on board as Senior Vice President of its rapidly expanding ALC Digital team.
Ms. Macchia brings 20 years of experience as a senior marketing executive to her new role at ALC, where she is charged with helping to bring Remarketable, ALC’s innovative new multichannel retargeting platform to market. She will be primarily involved with helping ALC partners realize maximum value from their anonymous website visitors.
Working with ALC’s client roster that includes the leaders in virtually every business category, she will oversee the integration of 3rd party data with their 1st party website browsing behavioral data, as well as the development, implementation and evaluation of both single and multichannel remarketing campaigns.
Prior to arriving at ALC, Ms. Macchia was a Senior Vice President at Trivergance Business Resources LLC, where she was responsible for various client relationships. She also managed all their offline & online direct marketing programs, PR, brand initiatives, and retention efforts. She has worked with a wide range of high-profile clients, including AIG, The New York Times, American Express, Pfizer, AT&T Wireless, E*Trade, and various nutraceutical and hospitality clients.
Ms. Macchia’ s extensive background in developing innovative marketing strategies and building key relationships in a competitive marketplace will aid the ALC Digital team in leveraging their unique, cutting-edge solutions to the most pressing data challenges that marketers face.
“What initially attracted me to ALC was the innovative way in which their Remarketable platform leverages website browsing behavior coupled with a multichannel marketing approach,” said Ms. Macchia. “What it ultimately achieves is a true bridging of the gap between the digital and offline worlds, which drives down acquisition costs for marketers and allows them to truly harness the relevance of digital channels and the responsiveness of direct mail.”
“We are beyond thrilled to have Danielle join us during this period of accelerated growth for the ALC Digital team,” said Gregg Galletta, president of ALC Digital. “The direct marketing experience and expertise that she brings to the table is undeniable and there’s no doubt that she will play an integral role in bringing the Remarketable platform to market and helping our clients maximize the value of their anonymous web traffic.”
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides innovative postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit http://www.alc.com.